Should B2B startups invest in social selling?
- santosh678
- Jul 25, 2024
- 2 min read
Updated: Aug 4, 2024
In today’s digital age, buyers are more informed than ever. They do extensive research online before making any buying decision, often without contacting the sales person until the later stages of the buying process. This shift in buyer behavior emphasizes the need for b2b startups to focus on Social Selling.
By using the social selling approach, startups in the b2b space can leverage social media platforms like LinkedIn and Twitter or Instagram to connect and meet with their potential buyers where they are and provide the information they may be seeking.
Why invest in social selling?
Building Trust and Relationships: Simply having a website and maintaining a presence on social media platforms like LinkedIn and Twitter are not going to drive sales. Social selling is all about engaging actively with your target audience and building long-term relationships and trust, which can be crucial for closing deals.
Cost effective reach: It is a cost-effective approach and with an active participation on social media, especially LinkedIn, it can certainly increase your brand visibility and help attract potential buyers.
Bridging Traditional and Digital Networking: It can help bridge the gap between Traditional and Digital networking. By incorporating social selling, startups can not only be able to engage with a large pool of potential leads but also maintain a personal touch. By interacting in discussions, sending personalized messages, and participating in industry conversations, you can maintain a personal touch while reaching a broader audience.
Driving Founder-Led Sales: For early-stage start-ups with a founder-led sales approach, social selling can be particularly beneficial. It allows Founders build their startup’s credibility and engage directly with prospects, and address their concerns. ultimately fostering trust and increasing the likelihood of conversion.
In short, incorporating social selling into your B2B sales strategy can help transform how you generate leads, engage with prospects, and drive conversions.
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